AI automation agency pricing calculator
Work out what to charge for AI automation services. Enter your costs and target margin to get a suggested setup fee, monthly retainer, and projected recurring revenue.
Your costs and target
These are estimates to guide pricing, not financial advice. Adjust for your market, your time, and how hands-on each client is.
How the pricing is calculated
The calculator marks up your costs to hit your target margin. The setup fee is your build cost divided by the margin factor, and the retainer marks up your monthly delivery cost the same way.
- Setup fee = build cost / (1 - margin).
- Monthly retainer = monthly delivery cost / (1 - margin).
- MRR = retainer x number of clients.
Pricing for recurring revenue
Agency margins come from charging monthly, not just for setup. Price the retainer to cover delivery and your target margin, then grow revenue by adding clients without adding operations.
Frequently asked questions
How much should I charge for AI automation services?
A common model is a one-time setup fee plus a monthly retainer. Set each by marking up your costs to your target margin. Use the calculator to turn your real costs into suggested prices.
What margin should an automation agency target?
Many service businesses target 60 to 80 percent gross margin. The right number depends on your delivery cost and how much hands-on work each client needs.
Should I charge setup plus a retainer?
Usually yes. The setup fee covers the build, and the retainer covers keeping the automation running and improving, which is where recurring revenue comes from.
Deliver these automations with Qoren
Qoren runs managed AI agents per client, so you can deliver and resell automation without hosting servers or maintaining workflows.